The Growing Need for SEO in the Digital World
Want to drive more targeted customers to your company website? If you haven’t established a solid presence in the search engines, then you’re potentially losing out on a ton of sales. Our company Jumpstartman can undoubtedly help you in that regard. Search engines continue to be the largest source of traffic for most websites, which might come as a surprise considering that many marketers all seem to be raving about social media. But what makes search engines special as a traffic source is that they lead in visitors with a genuine interest in your business company, thus leading to higher conversions.
Google’s Commanding Lead
You know you’ve made it big when your brand name gets used as a verb. That’s precisely the position Google has found itself in after building the most successful search engine. Nowadays, consumers simply google whatever extra information they need before proceeding with their purchase. In fact, 9 out of 10 online transactions start with the use of a search engine.
As of April 2017, Google enjoys a healthy market share of 77%, up 10% from last year. It’s clear that they are the market leader, but you’ll shoot yourself in the foot by ignoring other search engines such as Yahoo! and Bing. Although the smaller search engines still have a smaller market share collectively compared to the Big G, they can still prove to be high-quality sources of traffic.
The Power of Position 1
The ultimate goal of SEO is to help your company website reach the number one position for your target keywords. The first spot gets about 30% of all total clicks. This could lead to a rush of laser-targeted traffic to your web pages. Given the stiff competition, however, achieving this goal is easier said than done.
It takes quite a bit of time and effort to rank number one on Google and other search engines. At Jumpstartman, we always stay on top of the newest updates in the digital marketing world. That way, we can provide you the most effective methods to achieving business success on the web.
Mobile Dominates Search
The rise of mobile has been unfathomable. It’s amazing that only a few years ago, everyone was on their desktop computers. Today, mobile has drastically changed consumer behavior. Virtually anything can be accessed in just a few taps and swipes of the fingers. This applies in the field of search engine optimization, as having a mobile-optimized website boosts your chances of ranking higher in the SERPs.
Over the past few years, Google has placed increasing importance on providing the best mobile experience to their users. They understand that the future will be largely influenced by how mobile users consume information. A solid evidence of this is their implementation of the mobile-first index. Google now uses the mobile version of a website when analyzing its ranking capabilities, which makes a lot of sense since many websites are optimized for desktops, yet most people visit these same websites on their mobile devices. We, at Jumpstartman, will ensure your business site is mobile-optimized and not miss a beat in this quick-pace digital age.
Local Search for Small Businesses
Did you know that 50% of people who conducted a local search on mobile visited a store within the same day? On top of this, 78% of local mobile searches result in offline purchases. These figures should compel any business owner to invest in local SEO.
Google displays the 3-pack for local searches. Websites included here are given the opportunity to show key business information such as the address, contact information, and reviews. Many prospective customers are looking for this information so you can expect a huge traffic boost by optimizing for the 3-pack.
Note that optimizing for local and mobile searches go hand in hand. A lot of statistics prove that mobile users who conduct a local search have a high chance of becoming a real customer, whether you have an e-commerce shop or a brick and mortar store. A mobile-friendly website drives more local searches, so a strategy that takes both into account leads to the best results.
Getting Started With SEO
Search engines are a powerful source of targeted traffic, and this will hold true for the foreseeable future. Complementing other digital marketing strategies with SEO can open up more opportunities for increasing traffic, improving brand recognition, and boosting sales. But optimizing the different elements of a website can prove confusing for any beginner in a company. When you work with us, we will make transparency, professionalism, effectiveness, and most importantly, your understanding a top priority.
While you need to set aside a portion of your marketing budget for SEO, consider it a worthwhile investment that will generate high returns over the long term. Increasing your visibility in the search engines can be just what you need to beat the competition and enjoy a larger market share. Go ahead and call 1877-286-8902. Our experts at Jumpstartman SEO company will take your business where it needs to be.